Fresh Fare Farms Multi-channel Ad Campaign

The overall concept of this design artifact was to create a magazine article that would attract younger audiences and inform them of Fresh Fare Farm’s meal delivery services and fresh ingredients.

The message of the campaign was to inform its audience of their locally sourced ingredients and time saving meal prep option and how they can help their community by signing up. Since the target audience is young people that are often busy with work, family, or school and need time-saving services, advertising Fresh Fare Farms meal delivery service will appeal to their needs.

The target audience preferred designs that were short and to the point and was imagery driven and attention grabbing which is why I used the provided illustrated abstract shape from the company and used an asymmetrical layout to provide more contrast between the text and images. I also utilized the shapes to create movement throughout the page and direct the viewers eyes through the different design elements.